f Taste
Take a look at the annual survey, which reflects Slovak and Czech behaviour in relation to world trends. It was created in collaboration with the research agency Ipsos and is freely available so that we can all create content the way that people like it.
The third edition of Director Of Taste looks at how the needs that shape consumer behaviour today continue to change - from the search for balance beyond screens to the redefinition of beauty, health, relationships and identity. We seek to better understand what people today find truly necessary, not just as consumers, but as human beings.
The second year of Director of Taste 2023 examines how our culture, society, and the people in it are evolving. What is our relationship to health? Is culture important to us and are we happy?
Are we still overly nostalgic in 2022? Do we value individuality? What is our relationship to environmental topics? Find out in our survey.
Director 
