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Slovnaft Dating with nature

Task / Objective

Promote the “Zelené oázy” grant programme to get as many quality projects involved as possible.

Strategy / insight

As you borrow, so return. Everything we have from nature is just borrowed and we should give it back in a better condition. Then we will all have a nicer life here.

Creative solution

Writing a full-scale project is not the easiest task, so we knew we were looking for people who have a superior relationship with nature. So we created an online dating service telling exactly who nature was looking for. And so we encouraged people to show their love to nature and she would show it back to them.

Dating with nature