Task / Objective
Create a campaign for the 18th Cinematik film festival and present the visitor experience in its entirety.
Strategy / insight
We live in a world where film stories can be watched on a 65-inch TV or even larger. So, what else can the film festival offer us? Stories that we can experience in person.
Creative solution
The film festival, you can enjoy more than just the stories on the screen. You will especially experience those beyond it. From forming new friendships and dealing with missed movies to getting the last seats and endless dilemmas such as which armrest actually belongs to you. We've been inspired by the real stories of the visitors and have utilized the craft involved in the creation of every film - the storyboard.