Job assignment / Goal
Remind fans of the brand on social media during the Easter holidays and offer them a discount on quality wine. Also to strengthen the perception of the wine as a drink that is inherently an important part of Easter.
Strategy / Insight
Various surveys show that Slovaks are gradually abandoning Easter traditions.. Therefore, we have chosen a straightforward strategy based on the needs of the city's target group. Let's forget about the traditions that annoy women and do what they like during Easter - relax and enjoy themselves in the family circle, have fun with friends. And wine fits perfectly for all these pleasant occasions.
The communication should be in a relaxed and easy way which will encourage men to set women free of all the inconveniences they face every year trying to get rid of them in creative ways.