oh my DOT

Matyšák Small changes bring better Easter

Job assignment / Goal

Remind fans of the brand on social media during the Easter holidays and offer them a discount on quality wine. Also to strengthen the perception of the wine as a drink that is inherently an important part of Easter.

Strategy / Insight

Various surveys show that Slovaks are gradually abandoning Easter traditions.. Therefore, we have chosen a straightforward strategy based on the needs of the city's target group. Let's forget about the traditions that annoy women and do what they like during Easter - relax and enjoy themselves in the family circle, have fun with friends. And wine fits perfectly for all these pleasant occasions.

Creative solution

The communication should be in a relaxed and easy way which will encourage men to set women free of all the inconveniences they face every year trying to get rid of them in creative ways.

Small changes bring better Easter