Job assignment / Goal
To create a campaign for the 17th year of the Cinematik film festival and attract people who do not usually visit film festivals.
Strategy / Insight
Every film is about emotions and experiencing them -> the film festival is therefore a festival of emotions.
To arouse people's appetite for experiencing emotions, we called for help from someone who can easily display them but, unlike us, never experiences them - artificial intelligence DALL-E.
Digital Pie 2023Idea, Execution