Task/goal:
Teach people to notice, talk to and make contact with disabled children.
Strategy/insight:
Children and teenagers with disabilities feel invisible. We do not notice them or even avert our eyes from them.
Creative Solution:
We came up with a symbol to show children with disabilities that we see them. For someone, an ordinary safety pin, but for them it's an invisible badge. The advantage of this is that everyone has one at home. All you need to do is start wearing it. Part of the campaign is a short manual that teaches people how to approach and reach out to disabled children and teenagers.