oh my DOT
back

Platforma rodín Invisible badge

Task/goal:

Teach people to notice, talk to and make contact with disabled children.

Strategy/insight:

Children and teenagers with disabilities feel invisible. We do not notice them or even avert our eyes from them.

Creative Solution:

We came up with a symbol to show children with disabilities that we see them. For someone, an ordinary safety pin, but for them it's an invisible badge. The advantage of this is that everyone has one at home. All you need to do is start wearing it. Part of the campaign is a short manual that teaches people how to approach and reach out to disabled children and teenagers.

Invisible badge
  • 2024 Zlatý klinec: Platforma rodín - Invisible badge – Online Film – strieborný klinec

    Zlatý klinec 2024

    Strieborný klinec/Online Film
  • 2024 Zlatý klinec: Platforma rodín - Invisible badge – Film Craft – strieborný klinec

    Zlatý klinec 2024

    Strieborný klinec/Film Craft