Director 
f Taste
Task / Goal
Create a crowdfunding campaign that will also support the long-term goal of integrating children with disabilities into society.
Strategy / Insight
Starting to listen to someone is the first step towards being able to help them.
Creative Solution
From children with disabilities, we selected five music fanatics who created their own genre playlists and shared their life stories with us. By purchasing a playlist, the public could contribute to the operation of the Platform of Families — an organization that not only listens to these children but also helps them integrate into everyday life.
