Director 
f Taste
Task / Goal
A communication campaign that connects two unrelated worlds - the Slovnaft MOVE loyalty application and the Slovnaft Cup national football cup.
Strategy / Insight
In the Slovnaft Cup, village teams from regional leagues can face top clubs like Slovan Bratislava or Spartak Trnava.
And sometimes, they make it really far.
Creative Solution
We didn’t just bring a campaign — we came up with an entirely new sports trophy. It could be won by a team from the fourth or lower league that made the biggest MOVE and advanced the farthest in the competition. And we named it the same as the app which awareness we aimed to boost through this partnership.
