oh my DOT | Mám ťa rád

Task / Objective

Vinea decided to sponsor the movie Duchoň. Our task was to build on this sponsorship with a campaign. The claim “Mám ťa rád” (“I love you”) was mandatory, and we needed to find a space for the brand that wouldn’t overlap with the “romantic love” territory already owned by their main brand – Kofola.

Creative Solution

There are no two countries closer to each other than the Czech Republic and Slovakia. Vinea, as a Czechoslovak brand established in 1973, decided to celebrate this bond by reinterpreting Karol Duchoň’s megahit. Czech and Slovak artists sing Mám ťa rád together on their journey from Prague to Košice. We further developed the theme of our mutual closeness across other campaign formats.