Director 
f Taste
Task / Goal
Communication concept for the Good Neighbor grant program, which annually supports projects aimed at improving life in urban areas near the Slovnaft refinery.
Strategy / Insight
Neighborhood watch - local heroes always keep an eye on what is happening or about to happen in a neighborhood.
Creative Solution
The guides of the campaign became the residents of each neighborhood — the ones who know them best. The local pigeons, a.k.a. the PIGEONFLUENCERS.
