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Zastavme nenávisť Online hate has real victims

Job assignment / Goal

Create a comprehensive communication package from visual identity to social media content for the newly formed initiative Stop Hate.


Online is a very real place. Psychologists say that if someone harms us online, the harm is at least the same as in the real world, and in many cases many times worse.

Creative solution

The main components of the visual identity are elements resembling buttons on a keyboard. The main idea of communication is the fact that ONLINE hate has REAL victims. In order to help people more easily define which expressions of hate are already criminal and need to be reported, in the first wave of communication we brought these specific examples to light.

Online hate has real victims