Director 
f Taste Task/goal:
Prepare a campaign that communicates Verbena's newly set brand strategy.
Strategy/Insight:
Guilt-free snacking. Verbena candies contain ingredients with functional benefits for our bodies, but at the end of the day, it's still a treat that pleases the child within us.
Creative solution:
"High in both joy and vitamin C." We all have a child within us that we sometimes let lose, to take us back to a carefree time for a little while. Whether we're seeing various objects in ordinary clouds, drawing on foggy windows, or sliding on a frozen puddle. These are exactly the kind of playful moments through which we build an emotional connection to the joy of snacking without regrets.
