Job assignment / Goal
Proposal for communication of the 16th edition of the TNE Grant Program.
By contrasting the two worlds, we dramatize our understanding of young talents. On the one hand, there are young people, the talents themselves, and on the other hand, their parents, mentors, or teachers who help them on their journey and do anything for them. In the campaign, we utilized the language/slang of young people and deliberately included cringe moments that shaped the entire campaign and emphasized the effort to do everything possible for the talents. At the same time, it helped us to make the campaign captivating and distinguishable.