Director 
f Taste Task/Objective
To reach out to customers who have not yet downloaded the new Slovnaft MOVE app and encourage them to do so.
Strategic/Insight
Social Proof. If we know that someone well-known is in a club, we feel like we are missing out if we are not a part of it as well.
Creative Solution
Slovnaft Move recommends Bach, Sladkovich, Warhol and Svätopluk. Not the famous ones, but their namesakes. Maroš Bach from Košice, Juraj Sládkovič from Bratislava, Miroslav Warhol from Poprad and Svätopluk Kosík from Skalica. Real users of the app talk about its indescribable benefits and invite others to join them.
