Job assignment / Goal
Launch of the Tesco Online Shopping Service in Žilina and surrounding area. The main tool outside the online campaign was to be a branding bus stop in Žilina.
Strategy / Insight
Waiting for the bus can be used in various efficient ways. For example, buying food via mobile.
Creative solution
We changed the bus stop to a pop-up shop with all the basic food and chemist's products with barcodes. <br>We then presented this activity to people by video "Types of people at the stop" along with the successful youtube trio „Naked Bananas“
