Job assignment / Goal
Launch of the Tesco Online Shopping Service in Žilina and surrounding area. The main tool outside the online campaign was to be a branding bus stop in Žilina.
Strategy / Insight
Waiting for the bus can be used in various efficient ways. For example, buying food via mobile.
We changed the bus stop to a pop-up shop with all the basic food and chemist's products with barcodes.
We then presented this activity to people by video "Types of people at the stop" along with the successful youtube trio „Naked Bananas“