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Tesco Branding stops

Job assignment / Goal

Launch of the Tesco Online Shopping Service in Žilina and surrounding area. The main tool outside the online campaign was to be a branding bus stop in Žilina.

Strategy / Insight

Waiting for the bus can be used in various efficient ways. For example, buying food via mobile.

Creative solution

We changed the bus stop to a pop-up shop with all the basic food and chemist's products with barcodes. <br>We then presented this activity to&nbsp;people by video "Types of people at the stop" along with the successful youtube trio&nbsp;„Naked Bananas“

Branding stops