Director 
f Taste Job assignment / Goal
Demänovka DARK product relaunch
Strategy / Insight
To get the most out of your night out it’s important to make the right choices - company, clubs, drink...
Creative solution
We position DARK as a true nightlife specialist. We used a parallel between a natural behaviour of wildlife and wild life in the streets of the city to tell a documentary style story of the DARK pack.
