oh my DOT

DARK Natural selection applies at night

Job assignment / Goal

Demänovka DARK product relaunch

Strategy / Insight

To get the most out of your night out it’s important to make the right choices - company, clubs, drink...

Creative solution

We position DARK as a true nightlife specialist. We used a parallel between a natural behaviour of wildlife and wild life in the streets of the city to tell a documentary style story of the DARK pack.

Natural selection applies at night