Job assignment / Goal
Create branding and packaging for a new brand of premium fruit wines.
Strategy / Insight
People can appreciate the proper and honest work standing behind the product. We therefore wanted to transform the feeling of a traditional craft into the design.
We have designed the logotype and design of the label which together with the specific bottle cap, looks traditionally and crafted. The small label on the cap symbolizes the seal and the fine pearl paper on the labels gives the product a clean, smooth appearance.