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Job assignment / Goal

Introduce a new Fred & Flo Brand of baby products online.

Strategy / Insight

If you liked Tesco Loves Baby, you will love Fred & Flo.

Creative solution

We completed the awareness and communication campaign in banners and paid formats on social networks with the main characters of Fred and Flo cartoons by the engagement part.
Therein, we called on the fans to tell us in IG stories - in a funny way, what the babies might think themselves.