Job assignment / Goal
Communicate the unique price of the annual subscription and, thanks to it, persuade Bratislava drivers to exchange the car for BAjk.
Strategy / Insight
The more cars, the denser traffic on the road on the way for daily duties. Bratislava drivers know this very well, but they still get behind the wheel every day and spend their precious time in traffic jams. And at the same time the solution is really easy - just switch the car for a BAjk.
In the communication we used the Bratislava crossroads and roads known for their difficult traffic in rush hour. We've edited their names to provide a clear reference and message.