Job assignment / Goal
To make another year of “Chemistry is fun” campaign with the goal of attracting children to study chemistry oriented high school. Elevate the communication to a new level.
Strategy / Insight
The target group is neck deep in internet culture, memes, streams, video games, technologies and trends. If you want to click with them you have to speak their language and don't look like a boomer. Just come up with something cool and from their world.
We built a school in Minecraft, in which everyone could try to solve tasks relating the same subjects as in the real entry tests. These tests were led by youtuber Asimister.