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JTRE Nové Lido

Job assignment / Goal

Design and visuality of the Nové Lido development project

Strategy / Insight

Project Nové Lido embodies the history of the place with a modernism of a new development.

Creative solution

The visuality of the New Lido project focuses on history, but at the same time highlights the open-minded approach of its creators. The combination of period photographs, retro textures and minimalist geometry looks modern, although the visuals deeply reflects the history of this place.

Nové Lido