Job assignment / Goal
Design and visuality of the Nové Lido development project
Strategy / Insight
Project Nové Lido embodies the history of the place with a modernism of a new development.
The visuality of the New Lido project focuses on history, but at the same time highlights the open-minded approach of its creators. The combination of period photographs, retro textures and minimalist geometry looks modern, although the visuals deeply reflects the history of this place.