oh my DOT

Slovnaft Talent alone is not enough

Job assignment / Goal

Create a communication proposal for the 15th year of the program “Talenty novej Európy”.

Strategy / Insight

There is no need for talented young people in Slovakia. However, talent alone is not enough. Conditions for its development are equally important.

Creative solution

In the campaign, we portray young people who have talent, but they lack equipment for its development. The campaign is enriched by a free violin MasterClass-like lesson hosted by talented violinist Ferdinand Slezák.

Talent alone is not enough