Job assignment / Goal
Create a communication proposal for the 15th year of the program “Talenty novej Európy”.
Strategy / Insight
There is no need for talented young people in Slovakia. However, talent alone is not enough. Conditions for its development are equally important.
In the campaign, we portray young people who have talent, but they lack equipment for its development. The campaign is enriched by a free violin MasterClass-like lesson hosted by talented violinist Ferdinand Slezák.