oh my DOT

JTRE Walking citylight

Job assignment / Goal

Invite people to the waterway of the White Night festival, whose main partner is JTRE.

Creative solution

We decided to use a classic medium in an unconventional way - citylights on the waterway around the JTRE buildings. We placed a walking figure on them, always in a different phase of movement. We then photographed the individual citylights and created a simple and effective stop motion video. We subsequently used this as an invitation on social media.

Walking citylight
  • 2023 Zlatý klinec: JTRE - Kráčajúci citylight - OOH - bronzový klinec

    Zlatý klinec 2023

    Bronzový klinec/OOH