Job assignment / Goal
Create a campaign that motivates online shoppers to choose GLS delivery service.
Strategie / Insight
98% of customers positively evaluated GLS services, for which we decided to thank them in the form of a competition for valuable prizes.
We go well together. In the campaign, we dramatize nice insights based on the customer's interaction with the courier. In-house production of the campaign, where we used hand-folded origami from wrapping paper, typical for courier services.