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Tesco We say. We do.

Job assignment / Goal

Increase brand trust and motivate people to shop online through quality guarantee.

Strategy / Insight

Shopping online at Tesco is like having a personal shopper at your disposal.

Creative solution

Working with “We say. We do.” claim in this campaign becomes literal. We show key benefits of Quality Guarantee in such a way that they optically show what they say.

We say. We do.