Job assignment / Goal
Launch the german legend Afri cola
Strategy / Insight
Afri cola brings a light-hearted attitude to life, based on setting up a mirror of often banal social conventions.
We gave up on sweetened images, sticky gestures and sparkling phrases, instead of we put Afri cola on the edge of dictating the only truth worth enjoying - no one can dictate what's right, what to do, and what to think. Simply keine patterns!