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Tesco Christmas 2019

Job assignment / Goal

Develop the topic "Christmas as you like it" in the online environment of 4 CE countries.

Strategy / Insight

Christmas habits and traditions are changing beyond recognition with each mile.

Creative solution

Thanks to the truly rich diversity of Christmas habits, we have focused on the most detailed differences between households. The cornerstone of our communication campaign has thus become the largest online Christmas survey in Central Europe.

Christmas 2019