Job assignment / Goal
Raise awareness about the civic association Platforma rodín detí so zdravotným znevýhodnením and make it more visible.
Strategy / Insight
In order for children with disabilities to be able to believe in themselves, we must believe in them first. Parents, teachers, society as a whole.
The communication concept dramatizes situations in which children with disabilities are integrated into normal life, but the importance of this step is still not clear to people around them.